Atelia is a multi-layer reasoning system. Deterministic where facts matter, like stock, price, and composition. Probabilistic where judgement matters, like style, feel, and fit.
Converts messy human language into structured occasion, tone, and constraint signals.
Builds a quiet, evolving model of how each shopper actually shops, without intrusive profiling.
Enriches raw retailer data into AI-readable garment metadata across occasion, silhouette, and feel.
Translates fibre composition into lived experience. Drape, breathability, maintenance, durability.
Probabilistic comparison across competing options. Gained, sacrificed, priced.
Produces the human-readable why this. Every recommendation is grounded in traceable evidence.
Stock levels, prices, composition percentages, care labels. These are facts. They demand exact answers. Style, drape, quiet luxury, client-dinner appropriate. These are judgements. They demand probabilistic reasoning. Atelia blends both, and never confuses them.
Atelia makes no claim it cannot trace back to verifiable garment, fabric, or price data. If it cannot be grounded, it is not said.
Every verdict comes with the reasoning behind it. No black-box recommendations. The shopper sees how we got there.
We improve the shopper's ability to decide. We never decide for them. The tone is confidante, not authoritarian stylist.
Built for garments, not generic ecommerce. Trained on the way fashion is actually evaluated by people who know it.
Preference memory is opt-in, low-resolution, and never sold. We do not need to know your address to recommend a coat.
If a garment has a weakness, we say so. Atelia is not a sales tool. It is a confidence tool. Trust depends on honesty.
Raw natural language from the shopper. Ambiguous, mood-led, real.
A blend of retrieval-augmented generation, specialised fashion vision models, vector-based semantic search, and rule-based grounding. No single model. No single vendor lock-in.
Multi-embedding catalogue index. Meaning similarity, not keyword. Updated continuously as catalogue evolves.
Frontier models orchestrated through Atelia's reasoning layer. Never raw, always grounded.
Specialised models trained on silhouette, drape, finish, and fabric recognition. Built for fashion, not photos generally.
Hard constraints on stock, price, size, care. Facts never enter the probabilistic layer.
Connects to Shopify, XML, custom feeds. Continuous enrichment as inventory changes.
Preference memory is opt-in, low-resolution, never sold. Compliance-ready from day one.